Spotlight on Behavioral Health

Behavioral healthcare is complex and evolving. How can digital therapeutics improve patient care and outcomes? Join the conversation with product professionals at our upcoming event.

• Product leaders
• Healthcare executives
• Engineering leaders
• Growth teams

The Product Management in Healthcare conference is the place to discuss:

• A demanding discipline in a difficult industry: Explore the one-of-a-kind challenges that healthcare presents to product leaders, including regulations, sales cycles, and finding product-market fit.
• Team cultures and resilience: Address the ways teams have adapted in an uncertain time, without losing efficiency and in some cases rising to greater demand.
• Behind the scenes: Hear stories behind some of the most exciting new product evolutions in healthcare, from clinically validated digital therapeutics, to data portability, to meeting underserved patients where they are in new ways.
• Tool tips: Deep dive into the suites of tools and services used by market-leading product professionals, and how they influence development techniques.
• Good PM vs great PM: It’s one of the most compelling ongoing discussions in product circles. Learn what specifically turns a good PM to a great PM in a health tech context.
• Scaling products and product teams: As many health tech companies secure large funding rounds, we’ll talk through some of the growing pains and opportunities encountered by product leaders.
• Deploy resources: Product managers well-versed in lean principles know how to deliver “just enough” in terms of value to realize gains. They’re able to re-use knowledge in effective ways that optimizes the product development lifecycle. Hear about optimal team sizes, structure, and methods for executing complex development in healthcare.

Improve product decisions. Software products are complex and laden with tradeoffs, especially in healthcare. What if a CRM integration degrades the mobile app experience? What if a nuanced compliance issue exposes the company to liability? What if a team’s delay means that a critical market segment goes unserved? Learn new ways to accelerate decisions and lead healthy conversations for optimal product development.

Share effective practices. Product managers are responsible for guiding the success of a product and leading the team that is responsible for improving it. PMs that do it well can define companies, categories, and industries. Less successful PMs focus on the wrong features and functions, often leading to wasted resources and product failure. Network with experienced product leaders to talk about how they make success a reality.

Be the voice of your customer. According to recent research by McKinsey, 40 percent of companies do not speak with their end users during product development. Over half admitted that they have no objective method for assessing or setting targets for the output of their design teams. The good news is that there are more opportunities than ever to pursue user-centric, data-driven product management.

Build faster. Maintaining alignment with stakeholders in a rapidly changing market, fostering trust within a team, and prioritizing effectively will make your organization more competitive. Learn how other experienced product leaders practice these disciplines while navigating the unique challenges of health tech.