Product Management in Healthcare Conference

June 17, 2021

Watch on YouTube

About the Event

In this inaugural Product Management in Healthcare conference, join the conversation about how healthcare product managers, designers, researchers and other stakeholders can add meaningful value to their teams. Learn how the best product leaders optimize decision quality for entire organizations, increase development velocity, and navigate the unique constraints and opportunities in healthcare.


Agenda

8:30 am PT

Why Is Mega Healthcare Such a Challenge?

The practice of product management in healthcare is different than in other industries, but why? In this panel, three product leaders reveal what exciting new products their teams are developing, and the surprising ways in which they envision career opportunities in healthtech.

Veronica seo truepill
Veronica Seo
Head of Product, Consumer Health, Truepill
Tarakinghughes strava linkedin photo
Tara King-Hughes
Senior Director of Product Management, Strava
Aliciapinablueshieldca pmhc people image
Alicia Pina
Principal Strategic Planning and Performance, Blue Shield of California
Roberts nicoleharris bsw 1
Nicole Harris Roberts
Director of Product Marketing, Vynyl
9:15 am PT

Product and Clinical Collaborations in Digital Therapeutics

What is a typical day like in the life of a digital therapeutics product leader? How does one think about product strategy, and measure success? This panel shares three perspectives on building effective products in DTx and what collaboration looks like between design and clinical leaders.

Davinapallone
Davina Pallone
Chief Product Officer, Fruit Street Clinic
Timcampelloneclicktherapeutics
Tim Campellone, PhD
Scientific Director, Click Therapeutics
Jillianahrenspeartherapeutics
Jillian Ahrens
Principal Product Designer, Pear Therapeutics
Hoyd chris bsw
Chris Hoyd
Director of Product, Vynyl
10:30 am PT

Why Products Fail (and Succeed): Case Studies in Healthtech

You discovered the perfect product-market fit, and your teams are firing on all cylinders. But what happens when everything does not go according to plan? Hear from a veteran in healthtech as she shares two real-world case studies, her framework for approaching product management, and her advice for those who want to deepen their experience in the healthcare space.

Priya p walmarthealth pmhc people image
Priya Padmanabhan
Senior Product Manager, Walmart Health
Roberts nicoleharris bsw 1
Nicole Harris Roberts
Director of Product Marketing, Vynyl
11:00 am PT

Commercialization and Product Management in Digital Health

In this panel, learn how business leaders from three very different companies interact with product teams and strategic partners to maximize growth opportunities and commercial success.

Chrislento noom
Chris Lento
Head of Healthcare Strategic Partnerships, Noom
Pmhc laurenclossonpropellerhealth
Lauren Closson
Senior Strategic Marketing Manager, Propeller Health
Everett crosland
Everett Crosland
Chief Commercial Officer, Cognito Therapeutics
Hoyd chris bsw
Chris Hoyd
Director of Product, Vynyl
12:00 pm PT

Product Chat and Ice Cream Social - Virtual Networking

How is making an innovative new product in the competitive frozen dessert market like creating a healthtech product? Join us for a brief conversation with two product development experts followed by an ice cream social to network with fellow attendees.

Ianharris jacket
Ian Harris
President and CEO, Vynyl
Pmhc louisarmstrongkillercreamery
Louis Armstrong
Founder, Killer Creamery

All times shown are in the Pacific time zone.

Speakers

Ianharris jacket
Ian Harris
President and CEO, Vynyl
Davinapallone
Davina Pallone
Chief Product Officer, Fruit Street Clinic
Mituldesaifountainhouse
Mitul Desai
Senior Advisor, Digital Innovation, Fountain House
Hoyd chris bsw
Chris Hoyd
Director of Product, Vynyl
Veronica seo truepill
Veronica Seo
Head of Product, Consumer Health, Truepill
Tarakinghughes strava linkedin photo
Tara King-Hughes
Senior Director of Product Management, Strava
Jillianahrenspeartherapeutics
Jillian Ahrens
Principal Product Designer, Pear Therapeutics
Roberts nicoleharris bsw 1
Nicole Harris Roberts
Director of Product Marketing, Vynyl
Timcampelloneclicktherapeutics
Tim Campellone, PhD
Scientific Director, Click Therapeutics
Priya p walmarthealth pmhc people image
Priya Padmanabhan
Senior Product Manager, Walmart Health
Everett crosland
Everett Crosland
Chief Commercial Officer, Cognito Therapeutics
Chrislento noom
Chris Lento
Head of Healthcare Strategic Partnerships, Noom
Pmhc laurenclossonpropellerhealth
Lauren Closson
Senior Strategic Marketing Manager, Propeller Health
Aliciapinablueshieldca pmhc people image
Alicia Pina
Principal Strategic Planning and Performance, Blue Shield of California
Pmhc louisarmstrongkillercreamery
Louis Armstrong
Founder, Killer Creamery

Who Should Attend


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Topics That Matter

The Product Management in Healthcare conference is the place to discuss:


Why Attend?

Improve product decisions. Software products are complex and laden with tradeoffs, especially in healthcare. What if a CRM integration degrades the mobile app experience? What if a nuanced compliance issue exposes the company to liability? What if a team’s delay means that a critical market segment goes unserved? Learn new ways to accelerate decisions and lead healthy conversations for optimal product development.

Share effective practices. Product managers are responsible for guiding the success of a product and leading the team that is responsible for improving it. PMs that do it well can define companies, categories, and industries. Less successful PMs focus on the wrong features and functions, often leading to wasted resources and product failure. Network with experienced product leaders to talk about how they make success a reality.

Be the voice of your customer. According to recent research by McKinsey, 40 percent of companies do not speak with their end users during product development. Over half admitted that they have no objective method for assessing or setting targets for the output of their design teams. The good news is that there are more opportunities than ever to pursue user-centric, data-driven product management.

Build faster. Maintaining alignment with stakeholders in a rapidly changing market, fostering trust within a team, and prioritizing effectively will make your organization more competitive. Learn how other experienced product leaders practice these disciplines while navigating the unique challenges of health tech.


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